Sheertex

Sheertex tights are shockingly strong, and the team wanted to make a provocative statement that would catch eyes and ears for the launch of their fall collection. We concepted and created “Alarmingly Strong Tights,” a campaign that flips perceptions of what tights can do, with double meanings and extreme scenarios.

• Campaign concept and copywriting
• Campaign development
• Original music production
• Sonic design

• At Red Antler
• With Ian Shiver