Ruggable

Ruggable, a washable rug startup, wanted to tell a story that highlighted both the function of washable rugs (convenience), and the feeling (freedom). So we concepted “Take the Floor,” a campaign that stretched from a 60s film to OOH and digital ads.

• Campaign concept and copywriting
• Copywriting

• At Red Antler
• With Mathery
• With B2Y Production