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Furby

Furby’s relaunch demanded a campaign worthy of the 90s icon. So we concepted and developed “Furby’s World,” a pop song and accompanying music video with the message “Free your inner Furb,” encouraging kids to be their most wackadoodle selves.

  • Campaign concept and copywriting
  • Campaign development
  • Original music production
  • At Red Antler
  • With L'ELOI